Marvel's Inhumans Projected To Bring In $2 Million From IMAX Screenings
Marvel's interesting Inhumans experiment will see its first test this weekend when it premieres in IMAX theaters ahead of its late September debut on ABC, but it doesn't look like the studio will be able to count this as a success. Deadline reports that, despite a lack of mainstream competition, the divisive series is set to bring in just $2 million over its four-day premiere weekend.
The Inhumans series, which came into the picture after the planned movie about the characters was canceled, will follow the powerful royal family of Attilan after they are splintered by a military coup. This forces Black Bolt (Anson Mount), the silent king, to take the family on the run to Hawaii, where their interactions with humanity could not only save them but the whole world.
The series features an extensive ensemble cast, including Serinda Swan as Black Bolt's wife Medusa and Iwan Rheon as his villainous brother Maximus. The rest of the cast includes Isabelle Cornish as Medusa's younger sister Crystal (who has a sidekick in the 2,000 pound teleporting bulldog Lockjaw), Eme Ikwauakor as the leader of the Attilan military, Ken Leung as Black Bolt's trusted advisor Karnak, Mike Moh as Black Bolt's cousin Triton, Sonya Balmores as the no-nonsense head of the Royal Guards of Attilan, and Ellen Woglom and Henry Ian Cusick as new characters created for the show.
Marvel is premiering Inhumans' first two episodes in IMAX, with the airings said to be slightly different than what TV viewers will be shown later this month. The company has been hit by criticism from some, who say that they have failed to explain why audiences should shell out their hard earned cash to see something in theaters when they can see the same thing for free later on.
While the cast and crew has repeatedly touted the IMAX experience, it appears that viewers aren't quite buying it. A $2 million haul is particularly bad for the show considering how little else there is in theaters right now; the movie is currently projected to earn even less than the rerelease of Close Encounters of the Third Kind, a very disappointing figure.
Of course, also standing in Inhumans' way is the derision of critics, who have said that the show is a rare misstep for Marvel. While the cast attributed these reactions to people who were upset about the show's differences from the comics, the series' dismal reception thus far will be unlikely to make any viewers eager to pay to see it early.
Inhumans' first two episodes are playing in IMAX theaters now, with the show moving over to the small screen on Sept. 29 for the remainder of its eight-episode run. While we wait to see how the show does at the box office, see some of the other entertainment events you have to look forward to this month.