Whatever Happened To NeatCheeks After Shark Tank?
Over 14 seasons on ABC, the sharks on "Shark Tank" have seen all kinds of pitches for products geared at kids and parents. Some, like the Pair Eyewear customizable glasses, went on to become multimillion-dollar businesses. Others, like the PopUp Play customizable playhouses, couldn't sustain their success.
Then, there's NeatCheeks. Let's face it: kids get messy, and they don't often enjoy having their faces cleaned off with a harsh wipe. Not only are NeatCheeks wipes moisturized for sensitive skin, they're flavored with stevia to make them more appealing to the kid. This turns a grooming exercise into a sweet treat. Hey, it's not the weirdest "Shark Tank" pitch ever.
Entrepreneurs Danielle Stangler and Julia Rossi went into the tank to pitch NeatCheeks during Season 6, with their episode airing in April 2015. They wanted $150,000 in exchange for a 20% equity stake in their company. In the end, they struck a deal with Barbara Corcoran for $150,000 for 25% of the company–contingent on Stangler and Rossi making a cherry-flavored wipe.
So, how is NeatCheeks doing seven years later?
You can still buy NeatCheeks today from Amazon
As they explained during their pitch, at the time of their "Shark Tank" appearance, NeatCheeks had only done $4,000 in sales. However, their plans for expansion were ambitious. They were looking to expand into the retail market, and they were targeting $90,000 to $100,000 in revenue for 2015.
Per the NeatCheeks blog, the company did indeed enjoy a fabled "'Shark Tank' bump." Revenue grew 900% in that year, and NeatCheeks went on sale at buybuy Baby, Bed, Bath & Beyond, Babies 'R' Us, Walgreens, Pharmaca, Right Start, Nordstrom Rack, and online at Target.com, Amazon.com, and NeatCheeks.com. Months after their "Shark Tank" appearance, NeatCheeks introduced a peach-flavored wipe, Just Peachy (via NeatCheeks on Instagram). Then in 2019, NeatCheeks was chosen by the Newchip Accelerator online accelerator program as one of 30 companies to receive seed funding (per Globe News Wire).
More recently, however, it appears that things have slowed down. The company hasn't updated its blog or its Twitter since 2019, but it's still posting on Instagram. The wipes themselves are only available on Amazon, and only in the original flavor. Just Peachy and Barbara Corcoran's Cherry are nowhere to be found. You can buy the original-flavor wipes on Amazon at $21.95 for a pack of four, with 12 wipes per pack.