What Is The Meghan Trainor Song In Pringles' 2023 Super Bowl Commercial?
While football is the main attraction, it's no secret that many people tune into the big game to watch the ads. When it comes to the commercials and trailers on the roster for Super Bowl LVII, fans will not want to miss a single second of the magnificent marketing set to release during the iconic event. This includes a Pringles promotion with Grammy-winning artist Meghan Trainor that plays one of her tracks in the background.
The ability to skip ads has made the commercial an avoidable nuisance for those wishing to get on with whatever they are viewing. However, the Super Bowl is one of the few endeavors on the small screen where people are not looking away when the promos play. But advertisers have to change up their conventional methods for the big game. According to Anheuser-Busch US CMO Marcel Marcondes (via Insider), "The most important thing is to find the sweet spot between what the brand stands for and what is culturally relevant." There are undeniably several ways to go about achieving such an ambitious goal, and some companies opt to recruit a celebrity to push their products. A stellar example of this practice would be the 2023 Pringles commercial for their Cheddar Cheese flavor, which features Trainor. In addition to the talented singer being on board, the Super Bowl LVII ad also contains one of her most popular songs.
Made You Look is the song playing in the Pringles Super Bowl LVII ad
In the teaser for the commercial (via YouTube), Meghan Trainor is seen setting up her phone, presumably trying to get the framing down to film some content for her many fans. In the process, she begins to snack on some Cheddar Cheese Pringles when she gets her arm stuck in the can, quickly realizing she has a real problem on her hands. While all this hilarity is taking place, Trainor's song "Made You Look" can be heard in the background.
The song comes from the artist's fifth major studio album titled "Takin' It Back," which was released on October 21, 2022. "Made You Look" turned out to be a big hit and marked Trainor's return to the streaming song charts for the first time after a six-year hiatus (via Billboard). The track is one of Trainor's most popular singles and peaked at the number 12 position on the Billboard Hot 100 charts. The music video has achieved over 90 million views on YouTube.
It seems they picked a winner for their commercial, and this isn't even the snack food manufacturer's first win in terms of big-game promos. Pringles has been known to have exceptional taste when it comes to choosing music for their ads. For example, their 2022 Super Bowl commercial, which featured Lionel Richie's "Stuck on You," was a fan favorite. And after seeing the Cheddar Cheese Pringles video, many would arguably agree that the 2023 Super Bowl XLVII promotion with Meghan Trainor has all the makings to be another outstanding addition to their list of musical marketing triumphs.