Once Upon A Deadpool Gets A Heavenly New Poster
O come, all ye faithful... to Deadpool.
Studio 20th Century Fox has released a new poster for Once Upon a Deadpool, the upcoming PG-13 cut of Deadpool 2 with a Princess Bride-inspired framing story and a Christmas season spin.
Shared to the Deadpool Twitter account on Tuesday, December 4, the poster shows Ryan Reynolds' Wade Wilson chilling out in heaven, suited up in his red-and-black leather costume, which he draped with a flowing white robe. Behind the Merc with a Mouth, who gives the camera two thumbs up, is Fred Savage — the guy Deadpool kidnaps, straps to a bed, and reads the story of Deadpool 2 to in Once Upon a Deadpool. Several other angelic figures are seen surrounding Savage and Deadpool, as is a cute Beagle puppy and a cloud of bubbles. The very top of the new poster promises "yule believe in miracles" when you catch the film in theaters.
This one-sheet follows after Fox unveiled the first poster for Once Upon a Deadpool, which depicted Deadpool and Savage riding a reindeer.
Just as the studio did when promoting Deadpool and Deadpool 2, Fox is leaning hard into humor to boost anticipation for Once Upon a Deadpool — and for good reason. The film is a family-friendly edit of the raunchy Deadpool sequel, reworked to meet rating standards for PG-13 movies, and that has a few fans apprehensive. Fox going all out with the uniquely Deadpool hilarity in his heavenly new poster should lay some worries to rest, as it proves that just because Once Upon a Deadpool won't feature as much violence, sex-based jokes, or F-bombs that Deadpool so adores, it won't be lacking in laughs.
Similarly, the studio doesn't have much time left to market Once Upon a Deadpool, and will have to get as many people excited for the flick as possible so it can have a strong outing at the box office. Once Upon a Deadpool is scheduled for release on December 12 (just eight days from the time of writing) and will only be in theaters for two weeks, ending its theatrical run on December 24. If Fox went light on promotion or didn't take an over-the-top, super-silly approach to pushing the film, hype for it probably wouldn't be as high — and that would mean less cash for the studio to take home.
Once Upon a Deadpool isn't just a chance to see a new take on Deadpool 2 in theaters, or simply an opportunity for Fox to see how a PG-13 Deadpool will perform before the Walt Disney Company acquires the franchise in its multi-billion-dollar acquisition of Fox's assets. It's also a film that serves a greater good: Fox will donate $1 from every ticket sold to F**k Cancer, renamed "Fudge Cancer" for the toned-down re-release. Deadpool may take lives, but he also gives back. Ain't he a gem?
Featuring eight framing scenes interspersed between edited Deadpool 2 footage, Once Upon a Deadpool will open in a limited engagement on December 12.
