Why Andy Reid's Snickers Commercial Feels So Familiar
The Kansas City Chiefs are having a bit of a moment in the zeitgeist right now. Tight end Travis Kelce is all over the news for his reported relationship with Taylor Swift, which has, in turn, spawned all kinds of casting rumors for "Deadpool 3." And now, Chiefs coach Andy Reid is in a new Snickers commercial that harkens back to the 1990s.
The new Snickers ad sees a groundskeeper carefully paint "CHIEFS" into the football field. Just when he thinks he's done, Reid comes up behind him to ask, "Who are the Chefs?" The camera then pans out to reveal he accidentally painted "CHEFS" instead. To avoid these kinds of rookie mistakes, the narrator says all you need is a Snickers. And to punctuate the entire thing, Reid says, "Great googly moogly!"
The Andy Reid Snickers commercial should give a serious sense of deja vu to anyone who watched TV in the '90s. The original commercial follows the exact same beats, right down to writing "CHEFS" in the grass and someone saying, "Great googly moogly!" '90s nostalgia is all the rage these days, and now, it's made its way to Snickers commercials that'll have everyone thinking they just need a Snickers.
Is 'Great googly moogly' due for a comeback?
Some people may have heard "Great googly moogly" for the first time in the Andy Reid Snickers commercial, but the phrase has been around for a while. Depending on the city you grew up in, you may have heard people quote it ad nauseam when the original Snickers ad came out in the mid-'90s. But people have been saying "Great googly moogly" for a while now. It comes up in Season 6, Episode 1 — "Bargaining: Part 1" — of "Buffy the Vampire Slayer." It's also said in the 1974 Frank Zappa song, "Nanook Rubs It." But it'll likely get its best shot at new life with the Snickers commercial.
As for Andy Reid, he's having himself a stellar 2023. Of course, he led the Kansas City Chiefs to a Super Bowl Championship earlier in the year, and the Snickers ad isn't even his first commercial. He showed up in a State Farm commercial with Patrick Mahomes earlier in the year, so he's becoming a regular fixture on people's television sets outside of NFL games.
Interestingly, Reid has gone on the record praising a different candy bar in the past. According to The Spun in 2022, Reid had this to say about his favorite candy, "Seems like every time I walk past Mr. Goodbar, he calls me and says, 'Andy, come eat me.'"
No one tell Snickers about this revelation.