What Is The Song In The Silk Almondmilk 'Milk Of The Land' Commercial?
There's a fine line between covering a song and completely reinterpreting the original with a new take on the source material. Silk Almondmilk recently chose the latter for their new 'Milk of the Land' commercial. They took a song that is all too familiar to the electronic music world and changed it to fit the commercial even better.
If you haven't seen the commercial before, it features a farmer gathering almonds and converting them into almond milk. Simultaneously, in the background, you can hear a group of children singing about the farmer's actions. Although the lyrics might seem recognizable at first, they've been twisted around from their original composition. Nonetheless, music fans might still recognize this remake without having to listen to the entire song. By the end of the commercial, the song sounds nothing like the original, but it captures the excitement of change, exemplified through both the music and a plant-based alternative to milk.
What is this uncanny song in the Silk Almondmilk 'Milk of the Land' commercial? You may have to dig into your music history for this one.
Daft Punk continues to make an impression
Electronic fans already have this one down, because this is a remake of "Technologic" by Daft Punk. Despite recently retiring from the music industry, Daft Punk continues to appear in TV shows, movies, and commercials. The French duo's latest musical cameo is featured in the 'Milk of the Land' commercial. The singing children reconstruct the song by swapping the words with the farmer's actions. The remake continues to add instruments throughout the commercial, and by the end, the remake is completely focused on the tagline of the product, "milk of the land."
On June 14, 2005, "Technologic" was released as the second single from Daft Punk's album "Humans After All." Since its release, the song has been sampled in several songs, including "Touch It" by Busta Rhymes. On top of that, the song has been featured in several advertisements. The first instance came in a 2005 iPod commercial, then again in 2009 for a Lincoln MKS commercial. This song has also been heard in an episode of "The O.C.," as well as one episode of "America's Best Dance Crew." "Technologic" was even a playable track in the video games "Dance Central 2" and "DJ Hero."
Although this remake isn't exactly what Daft Punk fans were expecting, it complements the new Silk Almondmilk commercial, tweaking the style enough to combine entertainment and information.