Lucky Charms Has A Rare Special Treat For Marvel Fans

At long last, Marvel has decided it is time to satisfy those of us who adore both breakfast cereals and corny jokes. Yes, after many punologists concocted knee-slappers like "I'm low key excited about Loki," the Marvel marketing team decided they were going to pun back with the help of part of your balanced breakfast.

We're all familiar with General Mills' Lucky Charms — a cereal full of marshmallows delivered fresh by Sir Charms the leprechaun. Yes, his name is Sir Charms and not "Lucky." And while you might be stunned by that bombshell, you've almost certainly heard the rhyme scheme from the Lucky Charms commercials so many times you could sing it in your sleep: "Hearts, stars, and horseshoes, clovers, and blue moons; unicorns, rainbows, and tasty red balloons." At this point, most of us can recite Lucky Charms marketing in our sleep.

But what if we told you that a certain god of mischief "low key" altered reality and is now living in a universe where there's a completely new version of the cereal you know and love? That's right — it's called "Loki Charms" and here's everything you need to know about your new favorite multiverse cereal.

There's a website you can visit called MischievouslyDelcicious.com (currently down as of August 2023) where Loki Charms is being advertised. In addition to having a cute commercial, the site had an encryption code that first appeared on June 5, giving the first, smartest 1,000 fans a shot to buy Loki Charms early. Everyone else had to wait until June 9 beginning at 11 a.m. ET to order their box for only $4.99.

There are just two problems: one, there were only 3,500 additional boxes being sold, and two, they sold out in seconds. So unless you were either very lucky or in possession of a device that controls time, you probably have no Loki Charms in your bowl right now.

Will there be more Loki Charms in our future? Without a time machine, there's no way of knowing. But since the cereal was billed as limited edition, we won't be getting our hopes up — unless "Loki" winds up being Disney+'s biggest hit, of course. In the meantime, if you're desperate for your "Loki" limited-edition, collectible marshmallow goodness, you can always try to scoop up a box on eBay. Just be ready for it to cost you. At least these exist, unlike the Sugar Snaps from "WandaVision."

New episodes of "Loki" drop every Wednesday on Disney+.