What Is The Song In The Galaxy Z Fold Commercial?
Are you in the market for a sleek new phone?
Samsung hopes you are, as they've recently launched their brand-new device — The Fold, part of their Galaxy Z line of mobile phones. As you might expect from the tech sector, they have a bouncy new commercial featuring shiny, sleek shots of the device that they hope will lead you into temptation even if you're not searching for a new gadget.
The spot proceeds to show what the phone can do, from video chatting to gaming to playing music. The commercial also promotes the durability of the phone, soaking it with water in elegantly filmed splashes and floods. "See?" the commercial challenges us. "It still works."
The ad takes advantage of its background music's propulsive beats to convince to the consumer that they can — and will — believe in the new phone being marketed. "Unfold your world," Samsung urges, with the bright, pop-rock bop in the background doing most of the heavy emotional work.
If you were looking for the name of the song from that ad, we've got you covered.
Imagine Dragons made us all believers
"Believer," a hit by the rock band Imagine Dragons, peaked at #4 on the Billboard Hot 100 Chart and has popped up in some interesting places since the track first landed on the radio in the summer of 2017 (it peaked at #1 on the Hot Rock & Alternative Songs chart in late March 2017). It's popped up on the soundtrack to "Riverdale" (via Lyric Soundtrack), and was used to promote the release of the Nintendo Switch during an ad that played during Super Bowl LI. It was also used in a trailer for 2017's "Murder on the Orient Express," which proved a controversial choice (via CinemaBlend).
According to an interview with People, the band's co-songwriter and lead singer, Dan Reynolds, says the song is about his battle with ankylosing spondylitis, a form of arthritis. "The meaning of the song is really reflecting on specific things in my life that were painful, whether it was anxiety and dealing with crowds, feeling overwhelmed by that or the success of the band, disease, going through depression — anything that was a source of pain in my life. And just rising above that, finding a place of perspective where I could be appreciative of the pain in my life and make it my greatest strength," he said.
Imagine Dragons first burst on the scene with their hit "Radioactive," which peaked at #3 in 2013 (via Billboard). Their other big hit, "Thunder," amazingly only peaked at #4 on the Billboard charts, despite being omnipresent on the radio in 2017 and 2018.