What Is The Song In Amazon's New Choir Master Carl Commercial?

The holiday season is in full swing, and Amazon's ad campaign this year touts the "freeing" quality of its services. Promising low prices and hassle-free delivery, they vow to relieve consumers of the hassle of time-consuming shopping, allowing customers more time with their families and hours to spend focusing on their hobbies.

Take "Choir Master Carl," the subject of their latest commercial (via YouTube). Carl has such an easy time shopping at Amazon that he now has the spare time to teach his team of dogs to bark out the tune of a very familiar R&B song. This bit of music isn't usually associated with Christmas — much less cute dogs wearing matching winter hats and scarves — but Carl's house guests don't seem to mind as they offer up a round of applause. Everyone looks pleased — except for a fluffy white cat, who seems prepared to start its own revolution against canine kind.

What's the name of the tune Carl teaches his dogs to bark?

Usher's "Yeah!" is a familiar tune to anyone who was alive in the '00s. The song hit No. 1 on the Billboard Hot 100 in November of 2004 and stayed there for 12 weeks. It was eventually named the best song of 2004 by Time Magazine, was MTV's Most Played Song of 2004, and ranked at No. 175 on Pitchfork's The 200 Best Songs of the 2000s list. From the top of the charts to a familiar tune barked out by puppies — that's quite a trajectory for a song that's been certified platinum by the RIAA in the US – - and two times platinum in the United Kingdom.

The song itself, which also featured producer-rapper Lil Jon and Ludacris, is a simple come-on delivered from Usher to a magnificent-looking girl at the club. The end result was a concoction that helped make Usher a legend and helped the album the song was included on, "Confessions," sell over 15 million copies worldwide (per The New York Times).