Why Beavis And Butt-Head Fans Are Upset About The Marketing

A 1993 Variety review of Mike Judge's "Beavis and Butt-Head" says that "the decline of Western Civilization is reaffirmed with MTV's newest animated offering, "Beavis and Butt-Head." While it goes on to admit that "the show has some funny lines, though," the negative review was common for what most critics — and teachers and adults — thought of "Beavis and Butt-head." What they didn't take into account was the stupid, lewd and sometimes controversial jokes of the show was exactly what it was going for, and the cartoon quickly became a cult hit.

While the series ended in 1997, it had been MTV's highest-rated show during its run. It inspired a film in 1996, "Beavis and Butt-Head Do America," which not only had a cameo from David Letterman but actually got a thumbs up from film critics Gene Siskel and Roger Ebert (via NPR.org). The show was brought back briefly in 2011 but disappeared again. After a decade's absence, fans were surprised when Paramount+ released a trailer for "Beavis and Butt-Head Do the Universe" just a few weeks before the movie was to premiere.

Mike Judge confirmed in January 2022 with a tweet that "Beavis and Butt-Head will be returning this year with a brand new movie and more on Paramount+. No exact date yet, but soon. They need some time to get back in shape." While his comment obviously got fans pumped up and excited for the film, many weren't happy that there wasn't more of a lead-up to the drop date. "Dude they really gotta work on their marketing, I didn't hear about the new movie until less than a week before it premiered and didn't read anything about them bringing the show back until right now," u/DiabeticGrungePunk wrote on a "Beavis and "Butt-Head" Reddit thread. Others commented that it also depended on if you have cable or streaming, with u/KittyMonkTheYouTuber stating that on Comedy Central, "they had a commercial at least once every break."

Regardless, "Beavis and Butt-Head" devotees are excited the film is here, and the series begins on August 4th. "In the new ones, there's one where their hippie teacher tries to teach them meditation. One of the things is trying to get no thoughts in your head, and it turns out they're actually really good at meditation," Judge revealed to TV Insider. "They reach some really high state and meet the Buddha." Heh heh, cool.