A young Dimitrov asked for $150,000 in exchange for a 15% equity stake in SnapClips, but in the end, three judges collectively offered him $150,000 for a 30% equity stake with the condition that he stay in school. By the end of 2018, the product was being sold in 30 countries, had its own storefront, and was working on a deal to do a private label version with CrossFit.